June 2025 Release 2

Release 3.9

Note: Some of these features may not be available in your retailer’s offsite media program.

1. New report segmentation options: Segmentation by Placement and by Age are now available on the Campaigns and Ads reports. Please note that select reporting metrics are unavailable at these segmentation grains.

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   2. Segmentation by Placement: When selected, the report will breakout each campaign and ad by the channel placement value.

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   3. Segmentation by Age: This segmentation will breakout the campaign and ad reports by age demographic rolled into unified age buckets presented as nested rows under the campaign or ad row in the reports.

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2. Additional Reporting Metrics:

   1. Video Views: This release introduces several new reporting metrics including Video Views and Video View % complete quartiles (25, 50, 75, 100%). These are now visible on the campaigns and ads report.

   2. Engagements: We’ve added the ability to report on Engagements at the campaign and ad-level. It is also selectively available for Meta campaigns only on the Promoted Products report.

3. Asset Customization by Targeting Group for TikTok: TikTok has been upgraded to allow asset customization at the targeting (ad) group level.

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4. Rejected Asset Edit and Resubmission Workflow for Advertisers: Advertisers now have the ability to edit a rejected asset based on the retailer’s comments rather than submit a new asset from scratch. The channel and asset type cannot be edited. The asset editing functionality is accessible via the Asset Manager using the cog icon next to the asset name. Retailers are notified that the revised asset is ready for review via email on advertiser resubmission.

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5. Advertiser rollout for two new reports: Search Terms and Ads: Advertisers now have access to view the Search Term report and Ads report in the advertiser console.

   1. Note: The Search Term report supports select Google campaign types only.

   2. The Ads report supports ad-level reporting granularity based on channel availability. Update: The Ads report will be gradually rolled out to advertisers.

6. Advertiser rollout for YouTube Upper-Funnel campaign Objectives and multiple targeting groups: Advertisers now have the ability to run awareness and traffic campaigns on YouTube as well as add multiple targeting groups. The advertiser must have access to YouTube to see these new objective selections.

7. [RETAILER ONLY] Margin History Viewer: This new viewer allows retailers the ability to search on changes to advertiser margins by channel over specific date ranges.

8. As usual, this release also includes high priority bug fixes and small usability improvements through the platform.