March 2026

Release 3.18

Note: Some of these features may not be available in your retailer’s offsite media program. Please contact your account manager for more information.

1. Meta Partner Ads:

A new partnership ads module is now available within the Meta campaign workflow. Partnership ads can be configured directly in the Meta campaign tab, allowing advertisers to associate campaigns with approved Meta partners. More than one ad can be set up per partner within a campaign. A new “Partnership” column has also been added to reporting for improved visibility.

Note: Partners must already be in an accepted state within Meta in order to be available for selection.

2. Meta Campaign Max Spending Limit:

An optional maximum campaign spend limit can now be applied to Meta campaigns utilizing a daily budget. A new amount field is available at the campaign level to define the total allowable spend for the campaign.

Note: This setting applies only to campaigns using a daily budget.

3. Meta Ad Group Schedule Optimization:

Ad group-level start and end date/time overrides are now available within Meta campaigns. These optional overrides allow advertisers to control timing at the ad group level within the campaign workflow.

Note: Date overrides must fall within the campaign’s overall start and end dates. Timing will default to retailer-specific settings when not customized.

4. YouTube Ad Group Asset Customization:

YouTube campaigns now support ad and asset customization at the ad group level, aligning the YouTube workflow with other supported channels. Assets can be selected per ad group within the campaign setup.

Note: Assets must be used at least once across ad groups within a campaign.

6. Miscellaneous improvements and bug fixes, including but not exclusive of the following:

Meta Product Set Optimization: Added an optional advertiser-level campaign control to enable product set optimization for Meta catalog-based ads without changes to the campaign workflow.
Meta Embedded Ad Preview Link: Updated the “Copy URL” functionality to generate a Meta embedded ad preview link when editing campaigns.
The Trade Desk Mobile Image Aspect Ratios: Expanded supported mobile image aspect ratios within asset creation to provide greater creative flexibility.
The Trade Desk Campaign Max Spending Limit: An optional maximum campaign spend limit can now be applied to The Trade Desk campaigns utilizing a daily budget.
Reach and Frequency Reporting: Enabled Reach and Frequency metrics across supported channels, including Meta, YouTube, and TikTok.
Campaign Brand Scope Reporting: Added additional Campaign Brand Scope fields to support expanded halo reporting in the reporting column picker.
PDF Terms & Conditions: Introduced support for PDF uploads in Terms & Conditions management.
Advertiser Margin Support for Lifetime Budgets: Extended advertiser margin updates to apply to lifetime budget campaigns.
Branded Asset Review Emails: Updated asset notifications to support custom retailer branding for select retailers.

We are continually deploying improvements between major releases. Recent notable items include:

Max number of ad groups per campaign has increased to 25.
Meta static carousel ad format is now available on Awareness campaigns.
Minor UX improvement to the campaign editing workflow.