Release 3.14
Note: Some of these features may not be available in your retailer’s offsite media program. Please contact your account manager for more information.
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YouTube Ad preview: Ad preview is now supported in the campaign management setup experience for the YouTube channel. Once a YouTube asset is attached to the campaign, the asset will display in the ad preview box.
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YouTube Ad Preview
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SnapChat Custom Audiences and Multi-Targeting Groups: We’ve added the ability to attach first-party custom audiences to SnapChat campaigns as well as more than one targeting group to support audience segmentation within the same campaign.
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SnapChat Custom Audiences and Multi-Targeting Group Setup
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[LIMITED AVAILABILITY] DoorDash Onsite Channel Integration: DoorDash onsite ads are now supported as a channel inside of the platform. Availability depends on the retailer program and is limited to select retailers on initial rollout.
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DoorDash Onsite Channel Integration
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Reporting - Tool tips on column header row: Tool tips will now display when hovering on the column header row in all major retailer and advertiser reports, extending the behavior released in September specifically on the Campaigns report.
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Tool tips on column header row
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Miscellaneous improvements and bug fixes, including but not exclusive of the following:
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[RETAILER UI] New advertiser-level control for exposing Demand Gen / YouTube network targeting options
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Updated tooltips in campaign product targeting and campaign copy
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Improvements to the Trade Desk campaign workflow experience
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[RETAILER UI ONLY] New Optimized Targeting control for YouTube campaign management
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Clickable links within the Campaigns report asset segmentation child rows to improve navigation to the Ads report
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Visual asset preview thumbnail within the Ads report
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