Breadcrumbs

October 2025

Release 3.12

Note: Some of these features may not be available in your retailer’s offsite media program. Please contact your account manager for more information.


  1. [RETAILER UI ONLY] Campaign Brand Scope: A new brand selection allowing campaigns to be categorized by brand for multi-brand advertisers. This feature and related settings are available for limited retailers only with this release.

    1. Optional Brand Scope selection on campaign creation

      1. Select from a list of the advertiser’s brands when an advertiser has more than one brand mapped to their account. By default, all advertiser brands are used, if unchanged.

      2. image-20251002-145845.png
        Campaign Brand Scope


    2. Optional Campaign Brand Sales and Campaign Brand Scope reporting columns

      1. Campaign Brand Sales calculates sales for the specific brand selected on the campaign. For campaigns using all brands, the sales will be calculated the same as the Sales metric.

      2. image-20251002-145754.png
        Campaign Brand Scope and Campaign Brand Sales reporting columns


  2. [RETAILER UI ONLY] Audience Pricing Groups: Retailer-configurable audience margin tiers provide the ability to monetize first-party audiences on advertiser campaigns. The max audience margin is applied on a campaign when more than one audience is appended. This feature and related settings are available for limited retailers only.

    1. Dedicated tab in the Audience Manager for managing pricing groups and setting pricing group margins.


      1. image-20251002-155518.png
        Pricing Groups within Audience Manager


      3. image-20251002-155719.png
        New Pricing Group Setup

    2. Audience Earnings and Audience Margin % optionally available within retailer reporting.

  3. Miscellaneous improvements and bug fixes, including but not exclusive of the following:

    1. Google Performance Max - Detailed interest and demographic targeting

    2. [RETAILER UI ONLY] Advertiser Currency field on the Campaigns report

    3. Pinterest - custom first-party audiences in the campaign workflow

    4. Meta asset creation with featured SKUs - added validation to check for non-unique products

    5. Reporting by Daily segmentation will show the max daily budget for the specific day when reporting data is present