Google Ads

Overview

Symbiosys requires access to a Google Ads account. This can be an existing ad account where you are running brand campaigns (we refer to this as your “core“ account) OR a new ad account created specifically for Symbiosys (preferred). This ad account will be linked to the Symbiosys Manager Account (MCC). If you choose to create a new ad account, you may still choose to grant Symbiosys read-only access to your core ad account – this access will help us to validate your event data and it will unlock additional Symbiosys features like the Brand Opportunities Report. Lastly, we ask that you share conversion actions with Symbiosys to boost your pilot performance. There are three ways to share these (outlined in Step 7 below).

Instructions

1. Log In to Google Ads.

2. [Optional] Create New, Symbiosys-specific Google Ads Account:

Name the ad account using the format: “{Retailer}_{label}_Symbiosys”.

3. Share Ad Account ID:

Find your Google Ads account ID in the top-right corner of your screen when logged in. Email this ID to system@symbiosys.ai.

4. Link Ad Account:

You will receive a link request to connect the ad account to the Symbiosys MCC. A Google Ads admin on your end must sign in and accept the link request.

5. Link Google Merchant Center (GMC) to Ad Account:

   1. Make sure your GMC account is linked to the ad account.

   2. Go to Tools > Data Manager > Connected Products.

   3. Link the GMC feed that Symbiosys was granted access to in the prior step. A GMC account admin on your end must approve this link request inside the GMC account.

6. [Optional] Share Core Ad Account:

   1. Invite system@symbiosys.ai as a Read-Only User to your core ad account.

7. [Optional] Share Conversion Actions with Symbiosys:

   1. If you have cross-account conversion tracking enabled (you manage sub-account access to shared conversions at the MCC level), you can:

      1. [Option 1] Share conversion actions from your MCC to the ad account:

         1. Ensure that the ad account is linked to your MCC.

         2. In the MCC, navigate to Accounts > Sub-account settings.

         3. Locate the ad account row in the table.

         4. In the Google Ads conversion account column, click the cell and switch the value from "Client" to "This manager".

      2. [Option 2] Provide Standard access to your MCC by inviting system@symbiosys.ai as a Standard User.

   2. If you don’t have cross-account conversion tracking enabled (conversions are managed at the ad account level and are specific to your core ad account), you can:

      1. [Option 3] Provide Standard access to your core ad account by inviting system@symbiosys.ai as a Standard User.