Integration Guide for Retailers

Symbiosys requires your product feed, access to your search and social ad channels, and your event data.

1. Product Feed

Symbiosys uses your product feed to display products in the Symbiosys UI and to promote them on search and social channels. Most clients provide their Google Merchant Center (GMC) product feed. If your GMC feed does not include the full catalog of products advertised on your site or app, we may request a supplemental feed.

• GMC access steps

2. Ad Channels

Symbiosys integrates with your ad channels to create and manage campaigns directly from the Symbiosys UI. Most clients start by integrating with Google Ads and Meta. We also support other channels, including TikTok, Pinterest, and YouTube.

• Google Ads access steps

• Meta Ads access steps

3. Event Data

Symbiosys requires two types of event-level data for attribution: Visits and Orders. A Visit is a page view that occurs when a user lands on your site after being redirected from an off-site ad click. For mobile apps, a Visit occurs when a user clicks on an ad that opens your app (e.g., via a deep link). An Order occurs when a user completes a purchase.

• Event data sharing steps