Meta Ads

Symbiosys requires access to a Meta Ads account for Meta Ads support. This can be an existing account or one created specifically for Symbiosys (preferred). The ad account will be linked to the Symbiosys Meta Business account. You will then to share some additional assets and create a Symbiosys pixel for tracking purposes.

Additionally, you may choose to provide Symbiosys with read-only access to your core Meta ad account to unlock additional features like the Brand Opportunities Report.

Instructions

1. Log In to Meta Business account.

2. Grant Partner Access:

   1. Select Business Settings.

   2. In the left-hand navigation, go to Users > Partners.

   3. Click Add, then select Give a partner access to your assets.

   4. Enter the Symbiosys Business Account ID: 189868700164474.

3. [Optional] Create a New Meta Ads Account:

If creating a new account specifically for Symbiosys, name it using the format: {Retailer}_{label}_Symbiosys.

4. Grant Ad Account Access:

Select the existing or new Symbiosys ad account and grant the following permissions: Manage Campaign, View Performance, Manage Creative Hub Mockups.

5. Grant Access to Business Assets:

   1. Select the relevant Catalog(s) and enable Partial Access (Create ads).

   2. Select your Page and grant the following permissions: Content, Ads, Insights.

   3. [If applicable] If you are running ads on Instagram, select your Instagram Page and grant the following permissions: Ads, Insights.

   4. [Optional] Select any core accounts and assign View Performance permission.

6. Grant Pixel Access:

   1. Select your primary on-site pixel and grant View Pixels permission.

   2. Create and select a Symbiosys Pixel and assign Manage Pixels permission.

7. Click Save Changes to apply the permissions.

URL Parameters for Campaigns

Most retailers use specific URL parameters for their ad campaigns. Symbiosys requires the inclusion of campaign_id. If you have preferred parameters, please share them with us. By default, we use:

campaign_id={{campaign.id}}.