*Onboarding Guide for Retailers

Symbiosys requires your product feed, access to your search and social ad channels, and your event data.

1. Product Feed

Symbiosys uses your product feed to display products in the Symbiosys UI and to promote them on search and social channels. Most clients provide their Google Merchant Center (GMC) product feed. If your GMC feed does not include the full catalog of products advertised on your site or app, we may request a supplemental feed.

• See section: Google Merchant Center (GMC) Product Feed

2. Ad Channels

Symbiosys integrates with your ad channels to create and manage campaigns directly from the Symbiosys UI. Most clients start by integrating with Google Ads and Meta Ads. We also support other channels, including TikTok Ads, Pinterest Ads, Snapchat Ads and YouTube Ads.

• See section: Google Ads

• See section: Meta Ads

3. Event Data

Symbiosys requires two types of event-level data for attribution: Visits and Orders. A Visit is a page view that occurs when a user lands on your site after being redirected from an off-site ad click. For mobile apps, a Visit occurs when a user clicks on an ad that opens your app (e.g., via a deep link). An Order occurs when a user completes a purchase.

• See section: Event Data Integration