*Channel Integration

Symbiosys integrates with the following ad platforms. This section provides step-by-step guides for granting access and completing the setup.

• Google Ads

• Meta Ads (Facebook & Instagram)

• Microsoft Ads (Bing Ads)

• Pinterest Ads

• Snapchat Ads

• TikTok Ads

• YouTube Ads

Catalog Targeting

If you have multiple product catalogs/feeds in an ad platform, specify to your Symbiosys Sales Engineer which catalog should be targeted in Symbiosys campaigns.

Tracking & Custom Parameters

Symbiosys automatically appends the below tracking parameters to ad URLs in campaigns managed through our platform. These parameters help with internal reporting and attribution.

• sym_campaign_id

• sym_adset_id (adgroup_id in Google Ads)

• sym_ad_id

• sym_source

• sym_medium

If you have specific tracking requirements, such as additional UTM parameters for your own reporting, please share these with your Symbiosys Sales Engineer during channel integration so they can be incorporated.