*Meta Ads (Facebook & Instagram)

Symbiosys requires access to a new Meta Ads account to support a Meta Ads integration. The ad account will be linked to the Symbiosys Meta Business account. You will then to share some additional assets and create a Symbiosys pixel for tracking purposes.

Additionally, you may choose to provide Symbiosys with read-only access to your core Meta ad account to unlock additional features like the Brand Opportunities Report.

Instructions

1. Log In to Meta Business account.

2. Grant Partner Access:

   1. Select Business Settings.

   2. In the left-hand navigation, go to Users > Partners.

   3. Click Add, then select Give a partner access to your assets.

   4. Enter the Symbiosys Business Account ID: 189868700164474.

3. Create a New Meta Ads Account:

   1. Name it “{RETAILER} - Symbiosys”.

4. Grant Ad Account Access:

Select the existing or new Symbiosys ad account and grant the following permissions: Manage Campaign, View Performance, Manage Creative Hub Mockups.

5. Grant Access to Business Assets:

   1. Select the relevant Catalog(s) and enable Partial Access (Create ads).

   2. Select your Page and grant the following permissions: Content, Ads, Insights.

   3. [If applicable] If you are running ads on Instagram, select your Instagram Page and grant the following permissions: Ads, Insights.

   4. [Optional] Select any core accounts and assign View Performance permission.

6. Grant Pixel Access:

   1. Select your primary on-site pixel and grant View Pixels permission.

      1. Symbiosys may use primary pixel as a fallback if event data routed to Symbiosys pixel is missing key data like hashed user email or facebook click IDs).

   2. Create and select a Symbiosys Pixel and assign Manage Pixels permission.

7. Click Save Changes to apply the permissions.

8. [Optional] Share UTM Parameters with Symbiosys:

   1. If you expect specific UTM parameters on your ad URLs for reporting purposes, share these with your Symbiosys Sales Engineer.

9. [Optional] Share audiences for import:

   1. Share seed and/or lookalike audiences from your core ad account(s) to the Symbiosys ad account and they will be automatically imported into the Symbiosys platform so that you and your vendors can leverage them inside campaigns.

      1. Alternatively, you can provide Symbiosys full control over your core ad account(s) and specify which audiences you want to be imported and we will handle sharing.