Release 4.2
Note: Some of these features may not be available in your retailer’s offsite media program. Please contact your account manager for more information.
What’s New
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Enhanced Search Terms, Collaborative Bidding, and Brand Opportunities reporting with improved navigation, KPI tracking, and report exports
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Third-party measurement support for TikTok and The Trade Desk campaigns
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New TikTok Spark Ads workflow for creator-led advertising
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Deal ID targeting support for The Trade Desk campaigns
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New Kevel display advertising integration
1. Reporting & Insights: Enhanced Reporting Experience for Search Terms, Collaborative Bidding, and Brand Opportunities
The reporting table and data visualization has been upgraded to improve report load times, streamline KPI tracking, and simplify table navigation.
Scorecards and Data Visualization
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The scorecards are limited to four cards with a drop-down for metric selection to improve focus on key KPIs.
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Scorecards and data visualization can now be collapsed to create more workspace for large reporting tables.
Reporting Table and Menu Options
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Table header and footer rows remain visible while scrolling through results.
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The column selection menu displays column type and description clearly, eliminating the need to hover over labels.
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Reporting tables display segmented data more clearly when metrics are unavailable at detailed levels.
Report Downloads
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Downloaded reports, including scheduled report exports, now include the following improvements:
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Row number index column (column 0) is removed.
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Filtered totals row is now included.
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Cleaner formatting.
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Availability: All retailers and select advertisers with access to the Search Terms report
2. Measurement: Third-Party Post-Bid Impression and Click Trackers
Advertisers can now integrate approved third-party measurement solutions directly into TikTok and The Trade Desk campaigns for independent impression and click tracking.
How It Works:
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Retailers enable advertiser access to third-party trackers
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Optional allowlists can be configured for approved measurement partners
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Advertisers can then apply click or impression trackers at the ad level.
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VAST URLs are unsupported.
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Note: DoubleVerify and IAS measurement requires advanced setup in the TikTok ad account. Contact your account manager for more information.
Availability: Retailers and advertisers with access to TikTok and/or The Trade Desk. For TikTok, the ability to select IAS and DoubleVerify will be visible if the advertiser has access to third-party trackers.
3. Creatives: TikTok Spark Ads
Spark Ads enables advertisers to amplify creator-owned organic TikTok content through paid promotion while preserving engagement and social proof from the original post.
How It Works:
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Retailers enable advertiser access to Spark Ads ad format
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Advertisers enter the authorization code within the Spark Ads asset creation workflow
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Advertisers configure the ad once the asset is approved
Availability: Retailers and advertisers with access to the TikTok Spark Ads ad format
4. Programmatic Inventory: The Trade Desk Deal IDs
Advertisers can now activate private marketplace (PMP) and guaranteed inventory deals directly within The Trade Desk campaign workflow, simplifying premium inventory activation. Retailers must first share the deal in the Deal Desk and enable the deal within the Symbiosys platform.
Once a deal is provisioned to an advertiser, the advertiser assigns the deal to their ad within the campaign workflow.
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Programmatic and Non-Programmatic Guaranteed deals are supported.
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Programmatic Guaranteed deals can be configured with optional daily and lifetime budget allocations.
Availability: Retailers and advertisers with access to The Trade Desk deals
5. Channel Availability: Kevel
Kevel is now available as a supported advertising channel, enabling display campaign activation for eligible retailers. Please contact your account manager for more details.
Availability: Eligible retailers only
6. Miscellaneous improvements and bug fixes
Including:
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The Trade Desk Campaign Reporting Segments: Domain/App and Device & Environment segment breakouts are newly available on the Campaigns report. Retailer and advertisers with The Trade Desk enabled will see these new segments. Domain/App segmentation is capped to the Top 25 domains by impression count, rolling all other sites into a Tail Domains category.
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Google Impression Share Metric: A new Impression Share metric is available within the Campaigns report and applicable to Google Search and Shopping campaigns enabling analysis of won impressions against total eligible impression. Supported at the campaign-day level.
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DoorDash Onsite Campaign Spending Limit: DoorDash Onsite campaigns now include the option spending limit amount used in conjunction with daily budget to manage pacing.
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DoorDash Onsite Campaign Lifetime Budgets: Additional support has been added for lifetime budget campaigns on DoorDash Onsite.
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Retailer On-site (Powered by Criteo) Ad Group Spending Limits: Ad group spending limits are now required to enable pacing optimization.
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Meta Product Set Optimization Advertiser Access Toggle: A new advertiser access toggle is available to enable product set optimization setting control within the Meta ad group setup.
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TikTok Advanced Targeting Parameters: Audience language and operating system are new optional audience targeting settings within the TikTok ad group setup.
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Multi-Channel Campaign Improvements: Several usability changes have been made as part of the overall multi-channel campaign management experience including Bid Strategy, Spending Limit, and Max CPC updated controls.
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Usability and Reliability Improvements:
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Minor improvements have been made through the Criteo and DoorDash Onsite campaign and asset workflows.
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A new tool tip is available on the Campaigns report when hovering on the Campaign Status filter to improve status categorization.
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Advertiser audience provisioning now checks for ad account eligibility.
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We are continually deploying improvements between major releases.