April 2025

Release 3.5

Note: Some of these features may not be available in your retailer’s offsite media program.

1. Snapchat Integration

   1. Single Image & Single Video ad formats support

   2. Traffic & Awareness objective support

   3. Detailed Interest Targeting (aka Demographics )

   4. Lifetime budget support

2. Pinterest Integration Enhancements

   1. Single Image & Single Video ad formats support

   2. Detailed Targeting

   3. Multi-targeting groups

   4. Multi-ad formats

   5. Traffic & Awareness objective support

3. Advertiser Configuration Changes

   1. Additional Advertiser DFI Fields

   2. “<Retailer> Funded” Billing Type

4. User login - switch to using a new solution that allows for logging in via Microsoft, Google, or a verification code

5. Misc. enhancements and user experience improvements