August 2026

Release 4.4

Note: Feature availability varies by retailer program, channel, and advertiser access. See each section below for details, or contact your account manager for more information.

What’s New

• Analyze campaign performance with enhanced Ads and Purchased Products reporting and a new Targeted Keyword report

• Optimize DoorDash on-site campaigns with auto-bidding, keyword targeting, day and week parting, and behavioral targeting

• Enable self-service advertiser funding with the new Wallet experience

• Build YouTube creatives with multiple aspect ratios for placement-level optimization

1. Reporting & Insights: Enhanced Reporting Experience for Purchased Products and Ads

The reporting table and data visualization have been upgraded to improve report load times, streamline KPI tracking, and simplify table navigation.

Focus on the KPIs that matter: select up to four scorecard metrics and collapse visualization areas when you need more table workspace.

Navigate large reports more easily: persistent headers/footers and clearer column descriptions make detailed reporting easier to explore.

Export cleaner, more useful reports: exports now include filtered totals, cleaner formatting, and no unnecessary row-index column.

Availability:

• All retailers and advertisers

2. Performance Optimization: DoorDash On-site Campaign Optimization

Sponsored Products Campaigns

Auto-bidding and target ROAS
Automatically optimize bids toward campaign performance, with the option to set a target ROAS. Auto-bidding is the recommended bid strategy and default for new campaigns.

Keyword targeting
Use positive and negative keywords to refine where campaigns compete and reduce spend against lower-value searches. Auto-bidding is limited to negative keyword controls.

Placement bid overrides
Adjust bids by placement when using custom bidding for greater control over bidding optimization. Not supported when using auto-bidding.

Sponsored Products and Sponsored Brands Campaigns

Day and week parting
Schedule campaigns around specific days and times to concentrate delivery during the periods that matter most. Not supported when using auto-bidding on Sponsored Products campaigns.

Behavioral targeting
Reach audiences based on observed brand or category shopping behavior, including shoppers who purchased, did not purchase, or have lapsed. Either category or brand-based targeting is optionally available but cannot be used in combination together.

Summary of Targeting Capabilities by Campaign and Bidding Type

Availability:

• Select retailers and advertisers with access to the DoorDash On-site Ads channel

3. Wallet Self-Service Payment Integration

Enable self-service advertisers to fund their own accounts with Wallet, while giving retailers visibility into advertiser balances and transaction activity across their program. Retailers who have this module enabled will see a new Wallet option in their sidebar menu as well as wallet configuration within the advertiser set up workflow.

• Advertisers can self-manage funding and view their transaction history.

• When a channel balance reached $0, campaigns will automatically pause until additional funding is added.

Retailers can use the new Wallet module to see global transaction activity and balances across advertisers within their program.

Note: The Wallet feature is limited to retailer on-site campaigns powered by Criteo. Additional channel support is planned.

Availability:

• Select retailers and advertisers with on-site campaigns powered by Criteo.

4. Reporting & Insights: New Targeted Keyword Report

A new Targeted Keyword report enables performance analysis and optimization at the keyword grain for Criteo-powered on-site Sponsored Products campaigns.

• Identify which targeted keywords are driving performance and use those insights to optimize Sponsored Products campaigns.

• Segment results by time-based (non-hourly) breakouts.

• Schedule reports, save column views, and download results to Excel and CSV.

Note: The Targeted Keywords report is limited to retailer on-site campaigns powered by Criteo. Additional channel support is planned.

Availability: All retailers and select advertisers with access to retailer on-site campaigns powered by Criteo

5. Creative Optimization: YouTube Multi-Aspect Ratio Creatives

Create YouTube ads optimized for different placements by providing assets in multiple aspect ratios. In addition to the required media file, you can now upload up to two optional files using the supported aspect ratios. Supported aspect ratios include:

• 16:9

• 9:16

• 1:1

Note: These additional media files are used to customize the ad for specific YouTube placements.

Availability:

• Select retailers and advertisers with access to the YouTube channel

Additional Improvements

Also in this release:

• Book Now CTA: Use the new “Book Now” call to action in Meta and TikTok assets.

• Budget match percentage of gross budget: Define budget match scenarios using a percentage of the advertiser’s gross budget amount.

• Multi-tab support: Work across multiple browser tabs with independent platform sessions.

• Improved change history: More precisely track campaign asset and ad status changes for easier campaign traceability.

• Quick campaign editing: Jump directly from Promoted Products reporting into the campaign editing workflow.

• Criteo scheduled budget overrides: Configure daily and monthly budget override schedules for Criteo-powered retailer on-site campaigns.

• Criteo attribution controls: Limit advertiser access to campaign attribution setting overrides on Criteo-powered on-site campaigns with this new advertiser control toggle.

• Criteo keyword targeting strategy: Target conquesting keywords through use of this new strategy setting for Criteo-powered retailer on-site campaigns. Limited retailer availability.

• Tool tip and validation improvements: View updated tool tips and validation messaging to improve overall usability and campaign experience.

We are continually deploying improvements between major releases.