July 2025

Release 3.10

Note: Some of these features may not be available in your retailer’s offsite media program.

1. Enhanced Google Campaign Targeting Controls

   1. Shopping/Search - custom first-party audience selection in campaign workflow

      1. 

   2. Demand Gen/YouTube - enhanced Network controls

      1. Note: The options will differ based on whether the campaign type is YouTube or Demand Gen. For YouTube, we will always include Discover, Gmail, and Google Display Network behind the scenes. For Demand Gen, we will always include YouTube placements behind the scenes, as a video will be automatically created using static assets if a video asset is not provided.

      2. 

2. TikTok Sales objective campaigns with catalog control toggle

   1. Note: Advertisers will see this toggle if the Sales Catalog Control advertiser setting is turned on for them.

   2. 

3. Enhancements to Pinterest asset and campaign creation

   1. Support for 1:1 image ratio on asset files

      1. 

   2. Updated call-to-action options based on asset file type

      1. Note: Catalog assets will default to Shop Now

      2. 

   3. Asset and placement customization per targeting group

      1. 

4. Miscellaneous improvements and bug fixes, including but not exclusive of the following:

   1. Search Term additional retailer-facing cost reporting fields

   2. Copy and paste multiple zip codes for retailer campaign geo-targeting

   3. Single color gradient design update for campaign Audience Estimator

   4. Download file for retailer User Management

   5. Insertion Order usability and retailer control enhancements

   6. Advertiser copy on the Advertisers listing table

   7. Country selection on advertiser creation for multi-country retailers

   8. Representative name in campaigns reporting column selector