May 2026
Release 4.0
Note: Some of these features may not be available in your retailer’s offsite media program. Please contact your account manager for more information.
What’s New in May
Upgraded retailer reporting and streamlined KPI tracking
New Media Library for reusable assets and bulk uploads
Save campaigns as drafts and resume setup later
Create Meta retargeting audiences using page-visit criteria
Expanded targeting and pacing controls for The Trade Desk campaigns
Same Day Campaign support for eligible channels
1. Reporting & Insights: Upgraded Retailer Campaigns Reporting Module
The Campaigns reporting table and data visualization has been upgraded to improve report load times, streamline KPI tracking, and simplify table navigation.
Scorecards and Data Visualization
The scorecards are limited to four cards with a drop-down for metric selection to improve focus on key KPIs.
Scorecards and data visualization can now be collapsed to create more workspace for large reporting tables.
Reporting Table and Menu Options
Table header and footer rows are frozen in view when scrolling through results.
The column selection menu displays column type and description clearly, eliminating the need to hover over labels.
Segmentation options are streamlined into a multi-level menu. Channel segmentation is removed.
Reporting tables display segmented data more clearly when metrics are unavailable at detailed levels.
Report Download Files
Extracted reports (included scheduled reports) have several changes:
Row number index column (column 0) is removed.
Filtered totals row is now included.
Cleaner formatting.
Existing scheduled reports are not impacted. Please work with your account manager to align on a migration plan.
Availability: Retailers only
2. Asset Management: Introducing the Media Library
The Media Library has been added within the Asset Management module. This new feature unlocks more streamlined workflows in both media file management and media file selection within asset creation.
A bulk upload option is available to select multiple media files in one upload action.
Within the asset creation workflow, media files can be selected from the library or new files can be uploaded directly within the asset workflow. The media selection option during asset creation is optional and intended to make asset creation across multiple channels more efficient with one media file upload.
There are no changes to the asset review workflow.
This new module is available for both advertisers and retailers.
Availability: Retailers and advertisers
3. Audience Targeting: Meta Retargeting Audiences
The retailer audiences module includes an option to create a retargeting audience. Supported channels include Meta for the initial rollout. Use the form to define the audience criteria based on page visit URLs.
Availability: Retailers only
4. Campaign Optimization: The Trade Desk Enhancements
There are several new features within the campaign creation and edit workflow for The Trade Desk campaigns.
Advertisers can now better control budget delivery pacing across lifetime campaigns. Daily budget campaigns pace to daily budget amount.
Inventory targeting controls are available at the ad group level, including Category, Category (App), and Genre targeting. These settings allow advertisers to target inventory based on the context of the content of a site or app. Options include both inclusion and exclusion.
Availability: Retailers and advertisers
5. Campaign Creation: Draft Campaigns
The campaign creation workflow includes a new Save as Draft option to streamline ad operations. Campaigns are assigned a draft status designation and edits can resume upon reentering the campaign workflow. Campaign settings that are restricted from changes after campaign creation will also remain unavailable for editing within draft campaign modifications.
Availability: Retailers and advertisers
6. Miscellaneous improvements and bug fixes, including but not exclusive of the following:
Addition of channel selection on audience edit: Managed audiences can be edited to now include additional channels.
Limited YouTube objectives: The Awareness objective has been disabled for YouTube campaigns in favor of using the Traffic objective which utilizes the same optimization strategy. Existing campaigns are not impacted.
Same Day Campaigns: Campaigns can now utilize the current day as the end date, including single day campaigns where the start and end date are the current day, based on channel availability.
Asset Emails: Additional asset attributes have been added within the asset email body.
Criteo On-site channel integration: Additional features have been added to the Criteo on-site campaign workflow, including keyword bidding, attribution windows, placement bid multipliers, and spending limits.
Campaign Spend Limit Advertiser Control: A new advertiser control toggle is available within the advertiser campaign controls settings.
The Trade Desk Lookalike Audiences: It’s possible to create lookalike audiences for The Trade Desk.
Meta Traffic Optimization Update: Meta Traffic campaigns are now optimizing to landing page.
Campaign Copy Improvements: Budget type and amount are now available on campaign copy.
Retailer Reporting Improvements: The Set Margin reporting column has been deprecated. Retailers using the Set Margin column should migrate to using the Channel Margin History report.
Usability and Reliability Improvements: Improvements continue to be added to improve system reliability, channel campaign sync nuances, and platform user experience.
We are continually deploying improvements between major releases.